The challenge
A history title competing with a crowded shelf of well-known Lincoln books.
What we did
- Placed it with dedicated history readers rather than general-interest groups
- Led with the book's unique conceit instead of the subject everyone already knows
- Timed the feature to a history-focused monthly reading pick
The outcome
- Feature placement in history-dedicated reading communities
- Thoughtful long-form reader discussion rather than one-line reactions
- Improved discoverability against much larger competing titles
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