The challenge
A deeply personal narrative that readers loved once they started it — the problem was getting them to start it.
What we did
- Reframed the description around the emotional journey rather than the biography
- Placed the title in memoir- and inspiration-leaning communities instead of broad general groups
- Paired the placement with author-branding support so the profile matched the book's tone
The outcome
- Introduced to readers across multiple inspiration-focused reading groups
- Increased to-read shelf activity during the featured period
- Reader conversations that carried on past the campaign window
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